ADDIE VERMILLION

I'm Glad You're Here!

Charlotte, North Carolina native with a passion for basketball, candles, art, and yoga. I graduated from College of Charleston graduate (go Cougars!) and currently work as the Manager of Digital Strategy for the Charlotte Hornets.

In addition to my role with the Hornets, I channel my entrepreneurial spirit into my small business. I co-founded Carolina Beer Candles with my business partner Allie, repurposing beer cans and glass bottles into high-quality soy wax candles.

CHARLOTTE HORNETS

PAID SOCIAL

Explore a selection of paid social ads that showcase my expertise in executing targeted campaigns. Each screenshot highlights the creativity and strategic thinking behind effective ad creation, driving engagement and conversions.

Key Accomplishments

Generated 54 million impressions on paid social through Meta platforms with over $300K in ad spend.
Drove a 537% increase in leads generated for ticket campaigns, contributing directly to season-long membership sales and delivering significant ROI.

ADDIE VERMILLION

CHARLOTTE HORNETS

PAID SOCIAL

Key Accomplishments

CAMPAIGNS I'VE SET UP ⬇

PHOTOGRAPHY →

ADDIE VERMILLION

CHARLOTTE HORNETS

PAID SOCIAL

Key Accomplishments​

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CAMPAIGNS I'VE SET UP ⬇

PHOTOGRAPHY →

Key Accomplishments